Lower Street. A website that grows with the business.

Lower Street sells a service bought by companies rather than individuals. The homepage opens with a single promise, one clear button and a row of client logos. Those are the first three things somebody vetting a supplier actually looks at.

I handle frontend and backend work, and make sure each new release does not break what already works. This is not a project that ended at handover: the website keeps developing alongside the offer.

The case studies section shows specific productions rather than general claims. Each one is represented by its cover art, so the layout has to cope with artwork in wildly different colours and keep captions readable as the list grows.

With a catalogue like this, the thing that matters most is how easily the next entry goes in. Part of the work here is the editing side: the fewer steps the team needs, the more often the site actually gets updated.

On mobile the headline breaks across several lines, the waveform moves behind the text and the button spans the full width. The order of information stays the same, so somebody arriving on a phone gets the same argument as on a desktop.

For a B2B website that matters: people often look during a meeting or on the move, then come back later on a computer.