SEO audit

SEO audit. Find what’s holding you back.

An SEO audit is a review of the whole site that ends in a list of fixes ordered by impact and cost, not a report with a hundred warnings. I start with the same tests you can run yourself in my free tool, then check what an automated scan cannot judge.

Who it is for

  • The site does not attract useful traffic from Google
  • Visibility dropped after a migration or rebuild
  • Several pages answer the same question and compete with each other
  • The team has a list of ideas but does not know where to start

What I review

  • Indexing: robots.txt, sitemap, canonical URLs, redirects and 404s across the whole site
  • Structure and internal linking: whether key pages sit close to the homepage and none are orphaned
  • Titles, descriptions, H1 headings, language versions (hreflang) and structured data
  • Content: whether pages answer specific questions and whether they duplicate each other
  • Performance and Core Web Vitals in Lighthouse, plus accessibility on mobile

What you receive

  • A concise account of current state and major risks
  • Recommendations with priority, estimated effort and reasoning
  • A separation of quick fixes from structural and content work
  • A review call and answers to implementation questions

On my own site

I apply the same method to szympanstudio.pl. In a PageSpeed test on 7 October 2026, three checked pages scored 100/100 for accessibility, best practices and SEO on mobile and desktop, and the audit showed the weakest area was content, not the technical side. This page was rewritten after that audit.

You can run an automated scan of a single page yourself in the audit tool: Lighthouse plus 13 checks of the HTML and response headers. A full audit covers the whole site and what the scan leaves out.

How the engagement works

  • A focused call to understand goals, constraints and available materials.
  • A proposed scope, sequence, timeline and acceptance rules.
  • Delivery in clear, reviewable stages with regular visibility.
  • Testing, launch, handover and an agreed maintenance path.

Search visibility in Pleszew and Wielkopolska

I work from Pleszew and remotely with companies in Kalisz, Ostrów Wielkopolski and Jarocin. I start search optimisation with the technical and content side of the site rather than with promises: indexing, structure, titles and content that answers real customer questions.

If you also plan online advertising, the audit shows whether the site is ready for paid traffic: a clear offer, fast loading and a form that works on a phone. I do not run ad campaigns myself.

What shapes the price

Site size, language variants, ecommerce or other functionality, access to Search Console and analytics, and whether the engagement includes implementation all affect scope.

Frequently asked questions

Does an audit guarantee ranking growth?
No. It identifies barriers and opportunities, while outcomes also depend on competition, demand, content quality and implementation.
Can you implement the recommendations?
Yes, when the technology and access allow safe changes. Implementation can be a separate stage.
Do you need Search Console access?
Not in every case, but Search Console and analytics data help distinguish assumptions from actual patterns — for example, which queries already bring impressions.
How is this different from the free tool?
The tool checks one page automatically. In an audit I review the whole site, assess content and structure, and turn the findings into an order of work with reasons.

Let’s discuss your project

Share the current situation, goal and key deadline. I will respond with a practical scope, order of work and the factors that shape the estimate.

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